Dennis Publishing’s iGizmo ezine is a hit according to the numbers from the company, launching with 100,000 subscribers. iGizmo is for boys who love gadgets and consumer technology. It’s from the people who publish Monkey – a hugely successful ezine.
Think about it newsagents, two magazine brands and not a drop of ink or a sheet of paper involved. No distribution channel. No retailers. It surprises me that few in our channel talk about these developments. One day we will and with some interesting hindsight.
While I do not think that the Dennis Publishing ezine model will replace print titles in the next few years, it will slow launches, especially to the always-online Gen Y demographic. This is where newsagents and other stakeholders in the print model will feel an impact and why we need to be aware of the disruption caused by these new offers.