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The Monthly’s covers

monthly_turnbull.JPGThe Monthly has a track record for successful tips fro recent covers:  Kevin Rudd, Barack Obama, John Howard (exiting) Maxine McKew.  The latest issue has Malcolm Turnbull on the cover.  I wonder if the tradition continues.  Sales wise, The Monthly is traveling well.  Recent audit results show it is a rapidly growing title.  We leverage that by pl;acing it above The Age for the first week of on-sale.

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