The photo shows the magazine display our team created next to one of our lottery counters at the front of our newsagency.
Each of the magazines connects with the dream and aspirations of winning the $50 million Powerball jackpot. BRW Rich 200, Wealth, Vacations, Airliner, Mercedes etc.
The jackpot is a good opportunity to show titles which would otherwise not make it to the front of our shop. I’m not sure what magazines we will display if Powerball does not go off and it jackpots.
We’ll take any tie-in opportunity like this since other magazine retailers – supermarkets and convenience stores – do the bare minimum.
Mark, it is not a fair comment to make that convenience stores do the bare minimum with magazines. The biggest problem as sub-agents is getting the qtys from newsagents due to the lack of support they receive from suppliers. newsagents can’t give us what they have not got.
Scott I should clarify that my comment relates to the corporate convenience outlets and the titles they get direct. Mark