With Madonna on the cover of Vanity Fair and Elle and Sarah Jessica Parker on the cover of Cosmopolitan and Mindfood, it makes sense to place the titles together. This way, fans of the star on the cover are encouraged to buy both titles. Changing magazine placement based on the cover as we have done in the photo is retail 101. The editors choose the stars because of their pulling power right now. We’d be silly to not leverage that for all it is worth. A salable star is more important than the masthead under which they appear.
With the new sex In the City film starting Thursday we are expecting to need a Sarah Jessica Parker section.