BEAT THE TAX RUSH WITH THE LOWEST PRICES is the pitch screaming from the Officeworks website. The problem for Officeworks is that they do not have the lowest prices. Last week, one of their customers bought two packs of HP brand toner from us for 17% less than what they paid for the same product at Officeworks the day before. Our everyday price was lower than the Officeworks everyday price. The Officeworks pitch of the lowest prices is not true.
Businesses which want to save on stationery costs ought to check their local newsagency. I am sure our newsXpress Forest Hill store is not alone on beating Officeworks on price for some items.
Our customer was shocked at the 17% difference in price – hopefully enough to ditch the superstore and return to us next time for toner.
Our customers are nearly always surprised to hear that we are cheaper than officeworks…who could blame them though, when every 20 minutes on the way to work your radio says “…rush in for the lowest prices…”. I think most people would prefer to purchase from a friendly local business, if the price is right. Ohh…to have an endless advertising budget… we are constantly inviting our customers to compare officeworks prices with the prices on our office supplies website and we are always looking for ways to get this message further.