AFL footy cards, no matter how you package them, are a great habit-based product, the kind of product which brings people back and back to collect. While they work a treat as an impulse item at the counter, it is the collectors who come in to add to their collection who are most valuable because of the opportunity to get them buying something else. We have made sure we have plenty of stock because they sell right through the season.
We only just received more stock in after being out for nearly two weeks. Select completely underestimated the demand (at least here in NSW) and we can’t get more albums until June (already been out of stock for over a month).
If you were purchasing them through one of our magazine distributors, we were told that because we were in NSW that they could not supply them to us. Pity as we are in a predominatley AFL territory.