The Just In bookmarks we are using from newsXpress are working at drawing customer attention to titles just in. We find them especially useful for the low volume titles which can arrive on different days each month. While it’s a small activity on which to focus attention and invest in collateral, it is things like these bookmarks which separate a magazine specialist from others – arrogant as that may sound.
My view is that we make our own success in many things we do. This is why an investment in the bookmarks and other local in-store activities around several of our categories is a worthwhile investment. We are backing ourselves, creating IP and not relying on suppliers to do this work for us.