Girlfriend with the free mascara has replaced our Men’s Health display between two register points at the counter. Thanks to extra posters from Pacific Magazines we have been able to create a good impression. The display has been up two days and is already working.
I know newsagents come here looking at photos for ideas – the key with this type of display is to feature magazines with valuable free gifts, to place it next to a busy register and to change the display at least weekly. By choosing the right title with a good gift like Girlfriend this month you ought to see a good kick in sales in a week.
Who was meant to get the free mascara? I’m disappointed there was nothing on our copies – our display is great but without an offer like this our sales of girlfriend will continue to die. Its a shame we don’t have consistency in our channel…
Mark it looks great!
As a product provider it is fantastic to see Newsagents, such as yourselves, creating point of sale displays to not only drive sales for the magazine companies but drive revenue for your business.
Well done.