The Government owned Australia Post shop opposite our newsagency had a big display window promoting Vodafone installed late last week. It looks better in person than the photo shows. We are jealous of the professional looking window and the deal they must on to justify the space and stock investment.
Mobile phone handsets are a challenge for newsagencies as our stores carry more stock per square metre than most other retailers, space is limited. Newsagencies are visually noisy too – a corporate display like for Vodafone would get lost when competing with bold magazine displays and lottery jackpot displays.
We have some ideas on how handsets could be represented and this is something we hope to play with soon.