Men’s Health is the title we feature at our counter this week. It has a good free gift and should sell out in a few days. Men’s Health is one of those titles which works well as an impulse offer – we think about the titles we put in this space carefully.
We really have the process down pst – a new display can be created in between five and ten minutes.
Last week we sold seven copies of Money magazine from this location – a good result given that the title had been out a while. In fact, it is getting so we can almost predice the sales we will achieve from this display space we have created.
We have replicated the strategy at our Frankston newsagency. The next few weeks will show how it travels in a completely different demographic.