Newsagents have an opportunity to reconnect with customers over the next seven days thanks to the Powerball jackpot reaching $40 million. Key to making the most of the opportunity is action:
Dazzle with customer service.
Connecting with their dream – the motivation for the purchase
Offer an up-sell (either to sell the Powerball or to sell another add on product)
Offer a bonus gift which connects with other products in store – come on suppliers, help us out.
Reminding the customer where they shopped.
This jackpot is not a chore, it is an opportunity. The more of us who seize this opportunity the more we reinforce to consumers and supplier why the newsagent channel is a viable business partner.