We have Melbourne Formal magazine in our Forest Hill and Frankston stores. It’s a challenging title to locate. While it looks like it would be more at home in with wedding magazines, we have placed Melbourne Formal with the higher volume weeklies since we suspect this is closer to the market for the title. Mums and daughters frocking up for formals are probably not looking for such a specialist title.
The cover is an interesting choice for the title. I would think the target market for a ‘formal’ magazine would be young ladies? The cover doesn’t exactly portray this.
what are you trying to say “Jarryd?”
thats me on the cover….
im 16