The bike magazine category is growing thanks to several new titles. We have allocated a full column to give the category an appropriate presence in the shop. This is in addition to space for BMX titles.
Bike riding enthusiasts spend big on their hobby – for equipment, apparel as well as riding trips locally and overseas. We know this from our software company – we have a software package for bike shops.
It stands to reason that magazines are popular given the growing popularity of the sport and the money invested. Increasing our space allocation makes commercial sense.
What surprises me is that this now has more space that we have for Tennis, Cricket, water sports … any of the sports. Seeing this trend is helping us maximise the opportunity.