The new brochure for the latest Hot Ink sale has not yet been delivered yet sales continue to be strong – weeks after the last flyer expired. On most days we do more from the two metres of wall space you can see in the photo than from the entire rest of the stationery department. While that could mean our broader stationery sales are awful, the reality is that ink has grown enormously for us over the last two years. We have tough competition in our centre and nearby yet we grow. We put this down to consistent ranging, consistent low pricing and great customer service. Ink sales are efficient because these customers do buy other items.
Hi Mark;
Can you provide me with the ‘hotink’ flier template you use in your store to separate the product from those around it. I know one is being developed, however i like the visual impact that you have already created in store.
regards
Vaughan