Money magazine is the title we are featuring at our counter this week. With the free Taxstar on the cover and given that money as a topic is in the news (fuel costs, interest rates etc) the timing for a display is right. That and the fact that Money appeals to a broad demographic and nt just those who actually browse the business and finance category.
While a display like this has a cost beyond space of the colour cover copies it’s worth the investment. I do wish there was an easy way for us to advise a publisher that we were going to do a display like this and could order a dozen colour cover run ons or delivery is a few days. This would help make the display look more professional.
Our last display, Good Health, led to a sell out in less than a week.