Zoo Weekly has posted stellar readership figures – 500,000. ACP says it’s Australia’s most widely read men’s magazine.
We have found Zoo Weekly works well from the stand next to our main newspaper display, as shown in the photo. While also we have it around with our mens and sports magazines, the newspaper location works best.
With the title posting an 8.5% year on year circulation rise, we (newsagents) need to take more care with Zoo. Leveraging off its above average growth ought to make further growth easy for us.
We find it works best besides the newspapers.
We also find we sell three times more when it is at half price!