I’ve been reading the latest Tattersalls rankings with interest. While it is good to compare your sales with others around you, it’s better to compare against your previous rankings. I think of most business people as competitive and these regular sales rankings, benchmarks really, fuel that competitive streak.
Now if only there was a stretch component to this, bonus revenue for above average performance. This would make the additional promotions, displays and other over and above activity which gets lottery outlets performing above average. Sure there is additional commission made from additional sales but this does not make us see the additional sales as something to work significantly harder for.
We are a sales channel. rewarding us as a sales channel would see more newsagents going the extra mile and competition heat up on the regular rankings reports.
The more newsagents are treated as business people and only as bsiness people the more we will act the part.