In our Frankston store we have displayed Good Health magazine next to one of the Mother’s Day card displays we have in store. We co-locate Mother’s Day cards to drive sales and we wanted a non-traditional add on gift. hence the decision to display Good Health. We know from the demographic buying the magazine that it is a good fit. We have a promotional table with Mother’s Day gifts nearer to our main card display – the display in the photo is right to the front of the store and is designed for rushed shoppers.
At our Forest Hill store we have Good Health displayed at our counter, in the position reserved for titles with what we consider to be good free gifts. The display in the photo was put up yesterday.
