A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Mother’s Day promotion

local_florist.JPGWe have an arrangement with The Flower Hut, a florist in Frankston.  They have provided a nice display for our counter as a prize for a lucky customer.  In return we promote their business in a good location in-store.   A prize like a bunch of flowers for Mother’s Day is great.  It’s practical.  Also, being local, there is a greater sense that one could win.  It shows that you don;t need to go over the top with a seasonal promotion.

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