Media Watch on the ABC last night presented excellent coverage of the future of journalism conference in Sydney last week. You can catch the show online here. Every newsagent in Australia ought to watch this as the discussion goes to the core of our model. If ever we needed a a push to break out from our complacency and belief that our existing suppliers will guide us to a bright future this is it.
I despair some days at the ignorance of some newsagents about the future of the core products of newspapers and magazines – and when I say future, I mean longer term. We cannot ignore the trend in the US and UK. While our model is different, Australia is not that different to permit us to ignore the trends overseas.
When I talk about disruption impacting traditional print media some tell me to stop talking it down, they want me to stop. My words will not alter what will happen. However, I hope they alter now newsagents embrace change.
An interesting article. Over 50% of newspaper executives believe newspapers will be free in future. http://www.reuters.com/article/technologyNews/idUSL0214163420080506