Think Big is a magazine about leadership. I like it, a lot. What I don’t like is its physical size – it’s wider than most magazines and encroaches on titles placed next to it – as the photo shows.
This is a small but important point. For decades newsagents used to fan magazine out, almost on top of each other – because of lack of space. Now, we have allocated more space to enable us to display the full width of a cover. This is the best practice approach. Think Big makes that harder, they are stealing some of the next magazine’s space.
While they could argue that they are not the only wider-than-usual title, it’s them I am writing about here. They could also say the magazine is designed for display outside regular magazine racking, few newsagents can afford that.
My message for publishers is – understand the limitations of retail space allocation and design product which leverages this to your advantage without taking space from others.
Hi Mark,
Myself along with Michael Walls and Ken Wood are the guys behind Think Big magazine. Thanks for your feedback. Our reasons for being larger than the standard A4 or quarto is not to steal other magazines space. We are simply trying to align the brand with the title by being a little bigger. I agree your point about the size is relevant. However its not something that our distributor informed us about. We were not aware of any standard guidelines that fit with newsagents standards. If there are any, can you let us know where to find them.
Think big is a great new mag for the market. It is informative, relevent and the size isn’t over top compared to say rugby league Week, auto action or bush n beach. Good on you guys I hope you are on a winner. I’ve already got some good ideas out of the first edition.