The photo shows a small super-hero like figure I picked up at the trade show in Hong Kong earlier this week. At shows like this you are given many trinkets, pens, rulers and characters like this one. But he’s different – remove his head and you see that he’s a USB stick.
The company behind this product makes personalised USB sticks as corporate giveaways. They also make collectibles, especially around sporting teams.
So, we see USB sticks as a business tool. They see USB sticks as fashion and fun. This difference can be applied to many products in our newsagencies – we often treat and merchandise stationery as a chore when we cold treat and merchandise the department from a fashion and or fun perspective. It would change the mindset of our customers just as this action hero changed how I look at USB sticks.