We have Darrell Lea’s Mum’s Bags at the front of our newsagency as part of our Mother’s Day offer. While they are visually attractive, they don’t pop as they have in years past. These Darrell Lea gift bags are an important part of the seasonal gift mix for us since the retailers around us play me-too with Cadbury products.
Excuse the average display on then table – our merchandising unit from Darrell Lea went missing.