A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Great Mother’s Day poster

mother.JPGI saw this Mother’s Day poster in the window of a gift shop I passed in Hong Kong earlier this week. I like the simplicity, it works well against the visually noisy background of a gift shop. The blue backing on which it has been placed helps frame the poster – without it I would have missed it.

This Mother’s Day poster would work well in a newsagency – with so much colour in our shops, often even the best designed posters get lost. I like that it’s has flowers stuck on – the photo does not do these justice.

I think we get too caught up in making pretty posters for seasons and other promotional times and forget where they will be situated and what they compete with for attention.

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