I am surprised to see Super-Fast 98 family favourites from the folks behind Super Food Ideas. I say surprised because the Super Food magazine sells for $3.25. The smaller favourites (recycled) recipe publication sells for $4.95. I would have thought that a cheaper version of the favourites publication could have been used to bring people to the brand. Or, better still, a brochure version could be provided to newsagents to give away to attract people to the magazine.
While the folks at News magazines know considerably more about publishing that me, from a retailers perspective I’m left with a confusing message on the shelves.