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Finding the sleeper product

card_org.JPGIn every sale or catalogue there is the sleeper product which comes out of nowhere and performs exceptionally well.

The card organisers in the photo are the sleeper products from our recent book sale. For a couple of weeks they sat on display and did not sell. Then, in no time at all, they took off. Not wanting people to miss out, we put them in an even better position and created a small sign and sure enough they sold out.

When you think about it, selling card organisers in a newsagency makes sense. We never tried it until they arrived with the book sale stock – stock we did not select by item. So, having stumbled across the opportunity we’re looking to find more card organisers.

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  1. clem

    What is a card organiser please?

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  2. mark

    A folder into which people can place cards organise cards to be given to others.

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