Like everyone involved in the title, we’re concerned about the future of Australian Women’s Weekly. While no one will talk about it publicly, sales are in a slump. Customers tell us it’s because of the product itself, people say it has lost its way with its key demographic.
AWW remains the most redeemed title selected by customers using our Magazine Club Card where we giveaway a magazine if you buy eleven within eight weeks.
While ACP settles in the latest changes to steer the AWW ship, we’re taking a different approach with promoting the title – this month we have it right at the front of the shop, over our lease line in fact. We used to do this for single titles years ago but moves away from it because of the cost of the space.
The display in the photo has been out for most of the week and sales have been good. We will maintain the single title display s long as it works.