Our team at Frankston has created a magazine display around the theme of What’s for dinner tonight? It’s next to one of our registers at the counter.
Watching people interact with the display soon shows the importance of these local in-store display around themes. It acts like a speed bump, enough approaching the counter take notice of the display and some of those pick up a title and some of those buy.
While the display is not the prettiest in the world, it is a call to action and it works in delivering sales – that is the measure that matters to a retailer.
Too often we create attractive displays which act as a billboard and not as a sales driver. We need to create displays which generate sales in our stores.