With over 1,000 titles in an average newsagency it is a challenge for consumers to know what is fresh and what is not.
In the crafts, crossword and special interest categories I encounter people all the time asking when a title came in or if it is the latest issue.
newsXpress has come up with an industry first, an idea to help newsXpress newsagents show customers what titles are just in.
The newsXpress branded bookmark in the photo is placed in a small selection of new titles in categories where consumers are most likely to have the question about what is new. The crossword title is a good example. With many Lovatts products on the shelves, people in front of our display can see that BIG Crosswords is just in.
Things like the bookmarks are another way we differentiate ourselves from other magazine retailers including other newsagencies. In an open marketplace even the smallest difference like these bookmarks can mean a customer choosing to return to us for their magazines.