The photo shows our latest use of a cardboard magazine fixture we received late last year. Shop Til You Drop from ACP Magazines is the latest title to benefit from our reincarnation project. We love this little cardboard unit because we can use it anywhere – right now it’s in the middle of the dance floor, every customer sees it as they enter the shop. This is the perfect place to promote Shop Til You Drop.
Since it’s not a power end, however, the publisher won’t see this as a valuable display in terms of how we’re measured. All that matters to us is sales and this stand will work a treat. If only newsagents were treated us an business people and rewarded for results.
Mark I notice you are always quick to say the publishers will not appreciate a disply that is not a “power end”.I understand this not to be true, as long as you have a display and it is in a premium location, why would they disapprove?? Have you actually ever discussed this with the publisher or are you just assuming?
Mary, yes, I have been told, I am not making an assumption. ACP or example wants power ends and judges based on this. Mark