OzLotto jackpotting to $30 million next Tuesday is a wonderful fillip for newsagents. who sell lottery products. The traffic boost gives us an opportunity to leverage sales through the business. We’re investing in dressing the store for the event and hoping it jackpots again. We’re refreshing our counter offers to ensure that even those who don’t browse beyond the lottery counter can boost other sales.
In our two newsagencies without lotteries we are refreshing our offer out of respect for the increased retail traffic primed by the jackpot.