I am grateful to have been given scanned sales data for newspapers and magazines in Woolworths supermarkets for the year to December 2007:
- Magazines $330,252,000, 2.2% growth on prior year.
- Newspapers $116,585,000, 7.6% growth on prior year.
For the December quarter:
- Magazines $83,400,000, or 3.2% growth on same quarter.
- Newspapers $29,100,000 pr 8.4% growth on same quarter.
This data could include new stores. They opened 19 in the second half of last year and have 774 supermarkets nationally.
Mark,
As a non-newsagent, just a keen observer, how do these figures stack up to the newsagency channel?
What is the newsagency channel retail scan sales for mags and papers?
I note with interest that Woolworths new store concept is to fully face mags with a reduced range.
Niall, The newspaper growth is high, double even while the magazine growth is on par. mark