It was a real team effort Thursday, relaying the wrap category at Forest Hill. We moved it from the front of the card area to the rear, next to flat wrap. The change was part of our commitment to keep moving categories within the store. What you see in the photo will change in the next few months.
The impact of the move has been immediate. Up to last night, sales of wrap have increased by 50% – compared to the average of the last year of Fridays (out of seasons) and in comparison to the last four Fridays. Ths increase is because regulars see it whereas before they had become ‘blind’ to it. Sure, it is early days. We are all certain the increase will be sustained.
As a consequence of moving wrap, we moved four other categories and they are enjoying increased sales as well. This goes back to my comments here a couple of months ago about stationery – just by taking everything off, cleaning and putting it back in a different place sales will increase. This work of moving stock is more valuable for a newsagent than much of the paperwork suppliers want us to complete.