Leveraging newspaper home delivery

The Big Stepper is a machine which could strengthen the viability of distribution newsagencies.

It is a device which facilitates easily adding other product(s) to the newspaper package prior to delivery.

While there are challenges with newsagents adding product to the newspaper prior to delivery in existing newspaper contracts here in Australia, smart publishers will engage with newsagents if they want a viable home delivery network in Australia.

The current situation of publishers controlling all revenue points for newsagents and accepting no responsibility for business costs such as fuel and labour must change if newspaper home delivery is to be appealing. Something like The Big Stepper could be very interesting in improving viability. A more viable home delivery business will attract more entrepreneurial operators and this must be good for newspaper home delivery.

Warren Hannon, President of Stepper Inc in the US sent me details on his Big Stepper product and while I have not seen it first hand, it looks very interesting, certainly worthy of consideration. I understand a couple of newsagents in Australia have purchased this unit.

If I was still in the newspaper home delivery business I’d be looking at opportunities like this to leverage my key asset, my customer list, for more business opportunities.