It is good to see the heightened competition between the Puzzler and Lovatts brands in newsagencies.Â
The fight for the best shelf space, in-store promotions and counter offers for crossword / puzzle titles is healthy and provides newsagents with choices they would otherwise not have.
Puzzler and Lovatts dominate a strong category for newsagents and the heightened competition between them can only grow the success of the category. Smart newsagents will review their space allocation for crossword / puzzle titles and find ways to have more facings seen by more eyeballs.
In each of my stores, outside of the traditional crossword / puzzle display, we have key titles from Puzzler and Lovatts on display next to or very near women’s weekly titles such as New Idea and Woman’s Day.