Where we will end up

“We have one certainty – we can never be sure where the industry will end up,” Murdoch said in a Gaston Hall address about the changing face of media. “It is true that technology is changing accepted ways of doing business. It’s making us work harder for our customers.”

Newsagents ought to read what Rupert Murdoch said this week at Georgetown University in the United States.  We need to be thinking and talking as much about our future as Rupert Murdoch and his competiors do about newspapers.