The cardboard magazine fixture under the wrapping in the photo is now four months old. It’s been on the shop floor every day since we received it. Two weeks after its initial purpose was done, we dressed the stand for another title, then another and another.
Girlfriend is the latest magazine to benefit from the stand. Travis at our Frankston newsagency is responsible for this piece of art.
We are committed to not only recycling unsold newspapers and magazines but also old fixtures – giving them many lives by re-dressing them appropriately for other titles.
It would be good for magazine publishers and distributors to encourage this recycling – why not offer a prize for the best every month, something to encourage newsagents to recycle these disposable fixtures more?
The particular stand we have used this week to support Girlfriend is ideal because it is well made. We also like it because it’s easy to move and place where we need it most.
Mark, which magazines do you find you have to re-use because you didn’t sell all the copies?
Jeff it’s the fixtures we reuse. As for magazines, in the top 100 titles the sell through is 85%+. Outside of this, the sell through is 50%.