We are featuring Burke’s Backyard and Better Homes and Gardens at the counter at Forest Hill this week. They are a good fit and often sell together. Having just one in the display does not maximise our potential – hence the dual display. The photo below shows not only the display but where it is in terms of the counter and access to the busiest of our two magazine aisles.
From this counter position there are several counter offers, the magazine stand and, behind that a Girlfriend feature display and to the right of that our Women’s Weeklies magazine category.
The Burkes / BHG display will change Monday, being at the counter we need to move displays through every five to seven days otherwise customers become store blind.  We will still co-locate these two titles elsewhere, just not at the counter.
We do this work because we want to achieve growth in sales of these and other titles we promote, not because we are paid a fee by a magazine publisher. Publishers need to understand the differences between newsagents and their other retail channels. Newsagents can be more entrepreneurial if they are rewarded for growth. Th only alternative is we put a price on our space and charge fees like Coles and Woolworths. Publishers would scream. Th current situation of no fee and no incentive for growth is unfair on newsagents.
We will still do what we do in my newsagencies because we are retailers – I just wish we were rewarded for above average growth.
COULD SOMEONE PLEASE TELL ME WHERE TO GET THESE STANDS FROM ,