I have written a brief paper to help newsagents engage in free marketing opportunities using point of sale software. While I have written this from the perspective of Tower Systems software, some of the facilities used for this free marketing will be available in other systems.
Newsagents have tremendous opportunities to promote what they want, they control various mediums which leverage existing excellent traffic in their businesses. This can be done for little or no cost and little or no labour involvement. My paper, How to market your newsagency using point of sale software, highlights these opportunities. While some of the ideas will be obvious to the reader, most are not used consistently and professionally by newsagents.
Newsagents can easily use mediums they control to pull people back to their businesses.