Placing the Underbelly book at the counter of our three newsagencies was a success, we sold out. This was on my mind this morning since my post here about us selling Underbelly is the fourth most viewed post on this blog in the last two months. The top three, in order, are: Customers want plastic bags; Bill Express stares down newsagents and AFL & NRL competition open.
I don’t look at traffic that often and was surprised this morning to see that the blog is attracting, in average, more than 600 outside (not including me or anyone in my business) visits a day generating 2.5 pageviews per visit. 41% of our visitors arrive here as a result of a Google search. People using search engines and who end up here are looking for: newsagency; magazines; GNS; newsagent; ofis to list the top keywords.
Outside of the traffic to the site, I receive between five and ten emails a week from people with questions about posts or related to topics I talk about.  This it part of blogging I really enjoy – contact with people I would otherwise not have had contact with.
I followed your idea and sold Underbelly, 18 copies in two weeks. Thanks.