Maybe I missed this but it seems to me that more petrol outlets sell greeting cards now.
I have been in three petrol outlets this week and each had a corporate image stand with the range on display near the counter, next to the newspaper stand. The range was focused on top selling captions people are likely to buy on a day to day basis.
Newsagents currently account for around 50% of all cards sold in Australia. Historically we have been lazy with the category, leaving the merchandising and ranging to the card companies. Given the apparent growing interest in cards by other channels it might be time for newsagents to get more involved in this important and valuable category in their businesses.