Driving Women’s Weekly sales

We have run two separate successful over the counter marketing campaigns for the Australian Women’s Weekly over the last two weekends.

We increased sales the first weekend by 32 copies and the second weekend by 19 copies – tabove our usual sales for equivalent weekends in the sales cycle.

The campaign was run at each counter sales point. We created posters in-house and pitched it to customers. For the record, we did this without the knowledge of ACP Magazines.

We are always looking for ways to differentiate our magazine offer over the the supermarkets and others in the shopping centre with which we compete. A discount offer on a known brand fits with the value proposition pitch we want to make.

We chose AWW because we sense that consumers like the title but see it as something they can live without for a month. It remains one of the most popular titles redeemed with our Magazine Club card.