I am told that Easter is one of the best times of the year to sell books. Judging by the first two days of our book sale I’m inclined to agree. Even before the brochures have been distributed sales are strong – over $300 for the first half day.
Our plan is to run the sale for up to three weeks in the middle of the dance floor and the photo shows. These things work best there is nothing else too close pulling visual focus.
Books are a good fit for newsagencies. Some do them well all the time with new releases and top selling titles. Others, like us, do well in the remainder space. Most newsagents, however, don;t play in the space. For them, it’s a missed opportunity because the the right range, targeted with your demographic can be very profitable.