Last year we reached agreement with the folks at Art Cart to put their unique range into the three of our newsagencies. We felt the products, pencil cases, would work with young kids and take us away from traditional stationery and into a more socially connected product. We spent considerable on the range in the stores and talked about a broader relationship. We provided excellent high-traffic real-estate to promote the range and the brand.
While sales were slow, we continued to support the brand believing that the consumer interest would grow. Imagine our surprise therefore to read in the feature on Art Cart in the Herald Sun last month – no mention of newsagencies in the stockist listing.
This was a product promotion and the folks at Art Cart would have submitted the material. I am disappointed that they did not return support.
This is so common now in Australia, it is a dog eat dog mentality. Not enough good guys left that think the way you do.