Some companies can’t help themselves and tell the world when they have lost respect for their brand. Here’s today’s The Sydney Morning Herald.
Sportodds.com has paid to cover up Sydney in the mashead with their stuck on ad. The Advertising team has, again, demonstrated they are more powerful than editorial at Fairfax, publishers of the SMH.
As one who loves newspapers, what has happened to the SMH today is dreadful. Customers will vent because of the ad, others will rip the ad off and throw it on the ground.
In 2005 there was a minor scandal when a Las Vegas casino paid a woman to tattoo their brand on her forehead. Not long after, a website started offering human body real-estate for temporary and permanent tattoos. The reports and opinion pieces in newspapers at the time were how could someone sell themselves in this way. This is what the folks at the Sydney Morning Herald have done today – they have put dollars ahead of the brand. They have demonstrated a lack of respect for their brand.