We had to get special permission when we had this newspaper stand built in 1999 as it did not meet publisher requirements. Even thoug it is close to the end of its life it still works a treat holding all our newspapers – front, back and on the side.
What I like about the photo from earlier this week is that it shows how we leech off paper traffic and promote, with the newspapers, Better Homes and Gardens, The Monthly, Women’s Health, Zoo Weekly, the Underbelly book and Western Union. We choose the companion products carefully.
To be fair to the major dailies, we promote these from a second location near the lottery counter.
Once we bring in the new newspaper stand won’t be able to clutter around the newspaper core. Instead, the stand itself will have the pockets and shelves to bring structure to this honey pot approach.