Our Frankston newsagency has a column in front of the counter. It impedes traffic and is an eyesore. That’s one view. As the photo shows, there is another way to see this column – as something to be embraced and made a hero.
Simon, manager of the store, came up with the idea using the column to to promote our new line of Easter eggs as well as some of our Easter plush. The display has been up for four days and is working well.
While we’d prefer the column was not there, we have been happy have something which we can embrace in a bold way and for commercial value.
We have eggs on all four sides of the column and on a stand in front – not shown in the photo.