This week’s magazine promotion at our busiest sales counter made me laugh when I saw it. It’s fun, innovative and, well, different. Jason, the manager at Forest Hill came up with the idea to feature magazines connected with models.
On the left we have fashion magazines with models on the cover. On the right we have magazines with a different set of models on the cover – boats, planes, trains. How funny is that!
It shows we have a sense of humor. While many customers don’t notice what Jason has done, some do and they have a good laugh. I bet they tell someone else because it is so unique.
While I doubt this display will win us any awards or kudos from publishers, it is exactly the kind of display newsagents should encourage in their businesses. It demonstrates our diversity brilliantly. I love it!