According to a report The Guardian, the UK edition of FHM is to come out in a compact ‘travel’ format – 70% of the size of the original product. I’ve heard FHM will not be alone in embracing the smaller size. If this trend reaches Australia we will need make some changes in how we display magazine product in newsagencies. You can’t put these smaller format titles in regular fixturing.
Compact men’s magazines – are they magazines for the shorter person?
Funny thing is that FHM is Australia is planning on going in the opposite direction. Announced a couple of days ago.
http://www.bandt.com.au/articles/0B/0C05460B.asp