Newsagents feature in TV campaign

newsXpress has started a national TV campaign promoting its exclusive Hot Ink offer. Running on eleven Foxtel, Optus and Austar channels, the campaign is the first I can recall by a newsagency marketing group outside the noisy Christmas, Back to School and Mid easy Sale seasons. It’s exciting to be part of this.

The TV campaign supports the direct mail pitch put into the market two weeks ago. It also ties in with the new in-store layout based around the Hit Ink branding. All of this is designed to let people know that newsXpress newsagencies are price competitive. This is important because of consumer research indicating that newsagencies are considered expensive.newsXpress members I have spoken with are excited to be part of the TV campaign. They are proud too – it is not often that newsagents are the focus of a TV campaign.

Disclosure: I am a Director of newsXpress.